When it comes to automotive marketing competition is the name of the game. It’s all about biggest, hottest, fastest, and most fuel efficient as compared to similar makes and models. But Hyundai’s taking a different tack. With a nod to the summer Olympics, the Korean automaker is pitting the Genesis Coupe against… an arrow (you know, as shot by an archer). We’re not sure if the “race” sells cars but it’s fun to watch. Plus, in our mind, Hyundai’s already taken home the gold.