It’s been fun watching automakers name their vehicle paint schemes over the years. Remember the days of basic colors like “red”, “black”, “blue”, “white” and “grey”? Then we moved to slightly more descriptive names: “Brick red” instead of red, “midnight black” over plain black. But that was okay because the adjectives actually described the colors fairly accurately. Today, though, many manufactures are using paint names to highlight their sense of humor, or set a mood for the consumer (to read some truly interesting paint names from the past visit http://fourwheeldrift.wordpress.com/2006/09/30/color-me-crazy-%E2%80%93-the-best-and-worst-paint-color-names/). According to a 2009 article by Forbes.com some auto makers spend hundreds of thousands, if not millions, of dollars on research into paint hues and names, and the way they’ll be perceived by the public.
Despite the research, though, some paint names leave consumers turning to Google for an explanation. Take, for example, your options for the 2013 Hyundai Genesis Coupe… all of which are gorgeous, we might add: Monaco White, Becketts Black, Circuit Silver, Gran Premio Gray, Shoreline Drive Blue, and Tsukuba Red. Yeah, we had to look that last one up. Turns out, Tsukuba is a city in Ibaraki Prefecture, Japan. Huh. Okay, that kinda makes sense.
But we still think “brick red” would have sufficed.