Five, count ’em, FIVE Hyundai models have been named to Strategic Vision’s list of the “Most Loved Vehicles in America”! They are the Elantra GT, Sonata, Genesis, Santa Fe, and Equus which also was the second highest scoring vehicle overall. In picking winners Strategic Vision measured “love” by considering factors like customer loyalty, satisfaction, and emotional response.
Strategic Vision makes tools to monitor, and then monitors, human behavior. When it comes to our vehicles the company’s president, Alexander Edwards, says we can fall hard. “Hyundai owners really love their cars,” he says. “‘Love’ should be on any brand’s internal scorecard and is the pinnacle of achievement. Hyundai’s results demonstrate its commitment to customers and in turn their loyalty.”
To read the entire Strategic Vision press release click here.