You never know what you’ll see on the freeways in Orange County, California. Commuters that drove by Hyundai Motor America’s 500,000 square-foot Fountain Valley campus on the day that Hyundai announced its sponsorship of the NFL were treated to an unexpected change of scenery as the West side of Hyundai’s headquarters was transformed to project a football field sporting Hyundai and NFL logos.
Hyundai will replace GM as the official automotive sponsor of the NFL this season, taking over a highly visible partnership that GM had held since 2001. Hyundai has established itself as an active and enthusiastic sponsor of athletic competitions in recent years, from its role as the official automotive sponsor of last year’s FIFA World Cup to the primary sponsor role it will share with Kia in the upcoming 2018 Winter Olympics in Pyeonghang, South Korea.
Dave Zuchowski, president and CEO of Hyundai Motor America, says that Hyundai’s continued support of sporting events comes from the same instincts that have helped Hyundai to become a major player in the American market: passion and individuality.
“We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story,” Zuchowski said in a press release. “We can’t wait to show the NFL’s 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup.”
Nor will Hyundai’s participation with the NFL be limited to the regular season; the NFL has become a truly year-round sport, and Hyundai will have exclusive access to events ranging from the Super Bowl, for which Hyundai will provide promotional vehicles, the NFL pre-draft scouting combine, and the NFL draft.
In support of NFL football and local high school and college football Butler Hyundai will host our annual NFL Tailgate Party on Saturday, October 3rd, and Hyundai’s partnership with the NFL will lend this year’s kickoff a little additional excitement. After all, whoever wins Super Bowl MVP this year will likely drive off in a brand new Hyundai!