Hyundai’s Technology Packages Wins Top Honors

jd-power-2016-us-tech-experience-index-studyOne of the nice things about learning to drive is that, with some exceptions (we’re looking at you, weird Prius parking button!) once you’ve figured out the whole ‘driving’ thing, you can drive any car. But while our gearshifts, window buttons, and pedals are all more or less the same, the increasingly-imposing cluster of screens and buttons in our center consoles varies widely from manufacturer to manufacturer.

And since those ‘infotainment’ consoles control music, navigation, and communication, having intuitive, useful in-car technology is more important to consumers than ever before. Enter J.D. Power’s newest consumer study, the Tech Experience Index (TXI.)

The study, which J.D. Power just conducted for the first time, aims to measure “a vehicle owner’s experiences, usage and interaction with driver-centric vehicle technology at 90 days of ownership.” It’s a worthwhile addition to J.D. Power’s suite of studies, especially as complaints about infotainment have become leading entries in both the Initial Quality Study and Vehicle Dependability Study.

But enough prelude: Who has the best, most intuitive, user-friendly, and helpful technology in the business?

Hyundai does. Well, Hyundai shares the honor with BMW, but that’s not typically company carmakers shy away from.

The Hyundai Genesis and Hyundai Tucson both won top honors in their respective segments, with judges especially impressed by Hyundai’s dedication to integrating advanced safety technology in an organic and non-distracting manner.

The TXI found that for technology to work at its best, it needs to be something drivers want and know how to use. When engineered well, features like adaptive cruise control, blind-spot detection, and lane change assist make driving easier, not more complicated.

We’re thrilled to be on the receiving end of yet another J.D. Power award, and we’re looking forward to seeing how the TXI evolves in the years to come!