Spring is here, and with it one of our favorite traditions: our first Open House and New Owner’s Clinic of the year. Continue reading “A Special Time for Vehicle Owners – The Butler Open House!”
Along with chilly weather, February brings its fair share of lighthearted holidays. From a day dedicated to the prognostications of a ground-dwelling rodent to the annual celebration of love and romance, the second month of the year is no slouch at providing excuses to celebrate. Yet at Butler Hyundai, our favorite February holiday is Hyundai Open House! Continue reading “February Open House – Fun for the Whole Family!”
What a difference 30 years makes. Hyundai entered the U.S. market in 1986 with the Excel, a car whose biggest selling point was its low selling price. The largest Korean carmaker may have gained momentum with affordable vehicles and an unbeatable warranty, but it was Hyundai’s award-winning lineup of vehicles that allowed them to sell their 10 millionth vehicle in the United States last month.
Nearly half of those sales have come from the Sonata and Elantra, cars that have improved and evolved for nearly as long as Hyundai has. Both were introduced into the North American market as little more than bare-bones sedans, yet both now offer quality and technology that put most sedans on the road to shame. The 2015 Sonata was the first vehicle to come with Android Auto, which allows the Android smartphone operating system to run through the car’s infotainment screen.
Fittingly, Hyundai’s milestone in the American market would not have been possible without the 2005 opening of Hyundai Motor Manufacturing Alabama (HMMA), whose Montgomery automotive assembly and manufacturing plant has accounted for 2.66 million of the Hyundai’s 10 million vehicles sold in the United States. At present, over 50% of Hyundai’s sold in the U.S. are manufactured at HMMA.
This is a very exciting time for Hyundai, and it’s clear that the company will reach the 20 million vehicle mark much faster than they reached the 10 million mark. We’ve come a long way from the Excel, and those changes are felt not just in the quality of our vehicles, but also in Hyundai’s overall philosophy. Hyundai kept its industry-leading warranty program, but started making vehicles with an eye towards exceptional quality, not just exceptional value. There has never been a better time to buy a Hyundai, and we look forward to whatever comes next from this incredible company!
Hyundai cars just keep getting better and better! For the second consecutive year, Hyundai was named one of the top-two non-premium automakers in J.D. Power’s Automotive Performance, Execution, And Layout (APEAL) Study.
2015’s APEAL study saw the gap between premium and non-premium brands narrow, and Hyundai’s continued excellence is a testament to the brand’s dedication to innovation. Mike O’Brien, vice president of corporate and product planning, stated that this year’s APEAL ranking “shows Hyundai takes design, technology, features and performance seriously across the entire lineup.”
The Sonata, one of Hyundai’s best-selling vehicles, finished second in the midsize car segment by a razor-thin margin of two points, which O’Brien called “a tremendous achievement” which highlights Hyundai’s commitment to “delivering the highest customer experience possible to our owners.”
Hyundai improved its score five points from last year’s showing, keeping pace with non-premium brands, which jumped five points on average from last year’s study. The APEAL study, which celebrated its 20th year in 2015, examines how gratifying a vehicle is to drive; in other words, how much fun it is to drive a Hyundai!
This high praise rings especially sweet for Hyundai as it was also just ranked in the top-4 in J.D. Power’s 2015 Initial Quality Study, which rates automakers for the number of issues experienced by drivers in the first 90 days after purchasing a vehicle. The Tucson won the Initial Quality award for the small SUV segment, and the Accent took home top honors in the small car segment for the second year in a row.
While Hyundai joined fellow Korean automaker Kia in the top-four in initial quality, Japanese brands collectively fell below industry standards for the first time in the 29-year history of the study. Similarly, traditional power Toyota joined Fiat as the only two non-premium brands to drop in APEAL from last year’s study, losing two points.
The Sonata, Tucson, and Accent, as well as the rest of Hyundai’s acclaimed lineup, are available in Medford at Butler Hyundai for you to come see. For those who value a car that balances innovation, reliability, and flat-out fun, Hyundai is hard to beat.