Students Help Design Hyundai PassoCorto Concept Sports Car

Hyundai PassoCorto concept
Hyundai PassoCorto concept

Hyundai’s doing pretty well coming up with concept car designs on its own; Just take a look at the Intrado concept unveiled at the Geneva Auto Show earlier this month. But the Korean auto maker doesn’t mind accepting help from outside, either. Enter the PassoCorto, the concept sports car that resulted from a design collaboration between Hyundai and students at the Istituto Europeo di Design (IED) in Turin. The PassoCorto, which is Italian for “short wheel-base”, also debuted at Geneva. Click here for the Autoblog article on the sweet ride or scroll down for the school’s press release.

Press Release:

PassoCorto: a two-seater sports car at Geneva Motor Show

The concept car realized by the Master in Transportation Design in collaboration with the Hyundai Design Center Europe will be revealed in world preview.

PassoCorto, the tenth full scale model created by Istituto Europeo di Design of Turin, is a sports car, extremely compact in size. Designed by the Master in Transportation Design – work experience IED Turin – a.y. 2012/13 in collaboration with Hyundai, it will be revealed in world preview at the 84th International Geneva Motor Show (press conference: 4th March 2014 at 4 p.m. – hall 5, stand 5041).

The Korean car manufacturer gave to the Institute a design brief with its target potential customers being young people, who are always connected, those of 2.0, known as generation Y. This very target market also includes the students on the Master’s asked by Hyundai to draw and design the car that would be top of their list for buying and driving.

It is time of PassoCorto, created in a year – 2014 – that, in addition to the tenth full scale model, will also see the Institute celebrate 20 years of the Transportation Design course and 25 years of activity in the region.

PassoCorto is the work of sixteen students on the Master’s course coordinated by Luca Borgogno, Lead Designer Pininfarina. The concept is the result of a process marked by various assessment stages, simulating a real working situation. All the students submitted their own proposal; the two that were best able to respond to the initial brief were selected and “merged” together into the final version which combines approximately 70% of one proposal and 30% of the other. The entire class in fact created a core working team in order to create a well-integrated model of the two final versions in line with the concepts expressed by the scale models, completing as a group the full scale concept.

The Istituto Europeo di Design would like to thank Hyundai Design Center Europe for the fruitful collaboration that is taken forward so passionately.

Hyundai HCD-14 Genesis Concept Debuts at Detroit Auto Show

Hyundai HCD-143 Genesis concept
Hyundai HCD-14 Genesis concept

While auto shows are fun we always find them a tad bit disappointing because only a small percentage of what we see on the floor will make it to production.  So our response to the debut of the Hyuundai HCD-14 Genesis Concept at the Detroit Auto Show is an odd mix of elation and frustration.   I mean, we LIKE the suicide doors, you know?  But there’s much about the HCD-14 Genesis that may actually wind up on the lot. says those possibilities include new technology that reads the driver’s eye and hand movements (!!), along with “improved driving dynamics with a more rigid chassis, new driver-selectable settings for various driving conditions and, of course… the 5.0-liter direct-injected V8 paired to an eight-speed automatic transmission.”  Okay, we’ll hold off on being bummed out.

For more on the Hyundai HCD-14 Genesis Concept click here.

Hyundai Goes Even Higher-Tech

Image courtesy: / Hyundai Blue 2 concept car
Image courtesy: / Hyundai Blue 2 concept car

If you’re a tech-geek the Consumer Electronics Show going on in Las Vegas right now is the place to be.  That’s why the folks from Hyundai are there… to show off not only concept vehicles (like the Blue 2, above, which runs on fuel cell technology) but also all the cool new techy features soon to be offered in production cars. They include Eyes Free capabilities (Siri’s along for the ride now!), high definition video, and Google Maps, to name a few.  For all the details visit Hyundai’s press release here.

Hyundai Elantra: Zombie Survival Machine?

Just for kicks, let’s say the zombie apocalypse is upon us (… it’s not… at least we don’t think it is…). What would you want in the way of protection? Weapons? Certainly. Chuck Norris?  Perhaps. And, don’t forget the Hyundai Elantra.

Yes, the Elantra! Author Robert Kirkman of comic book series “The Walking Dead” fame, has teamed up with Hyundai to turn an 2013 Elantra Coupe into a Zombie Survival Machine. The armored contraption sports a “zombie plow” to complete its distinctly “Mad Max” appearance. If you want an up-close look at tricked out Elantra, head to San Diego where Hyundai will unveil its unique concept car at the 2012 Comic Con later this month. In the meantime, check out this video to hear Kirkman talk about the planning that went into the car, and how long he thinks he’d last in a zombie apocalypse.

For more information about the car:

For information about Comic Con 2012:

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