Hyundai Accent Receives Best Quality Score from JD Power for 2016

jdpower_smimage_iqs_16_612pxThe release of J.D. Power’s Initial Quality Study has become something of an annual holiday at the corner of Vilas Road and Crater Lake Avenue in Medford. A few years ago, the idea of Kia and Hyundai being the #1 and #3 carmakers in the United States for initial quality would have been scoffed at by many. Yet now, Butler Hyundai and Butler Kia have a serious IQS rivalry going; we know one of our brands is probably going to land the top “non-premium” ranking, and each store hopes it will be them.

Kia has taken top honors in the non-premium segment for two years in a row, even edging out the best premium brand this year, but Hyundai has finished in the top-two non-premium brands for three years running, including a #1 finish in 2014’s study.

So while we at Butler Hyundai are happy for our hamster-loving colleagues across the street, we want to make sure everyone knows that the 2016 IQS isn’t just a Kia party.

The Hyundai Accent, which is the least-expensive vehicle Hyundai makes, received the best quality score of any small car this year, and the Hyundai Azera took home top-honors among large cars. The Genesis, Veloster, and Elantra were runners-up in their segments. Kia may have won the whole thing, but Hyundai had more vehicles finish in the top-3 for their segment.

Finishing third-overall for quality behind only your sister-company and Porsche is quite the achievement, and Hyundai has managed to pull it off for the second year in a row.

But celebrating Kia’s success without recognizing Hyundai wouldn’t paint a complete picture of this year’s IQS, and we wanted to set the record straight: when it comes to initial quality, you should look at Kia and Hyundai. Our little brother may have beaten us this year, but it’s a real rivalry, and we’re already feeling confident about who will land the top rating in 2017.

Hyundai Santa Fe Rocks In – and Out – of the Snow

santa feThe New England Motor Press Association is commending the 2014 Hyundai Santa Fe for its winter weather-ability. The group last month awarded the SUV the title of Best Affordable Crossover under $28,000 in the 2014 Winter Vehicle Awards. It’s the second year in a row the Santa Fe has been recognized for its reliable performance in the notoriously hazardous winters in New England. This year it shares the top spot with the 2014 Kia Sorento. To read the complete press release click here.

Strategic Vision Says We Love, Love, Love, Love, Love Hyundai!

2014 Hyundai Santa Fe
2014 Hyundai Santa Fe

Five, count ’em, FIVE Hyundai models have been named to Strategic Vision’s list of the “Most Loved Vehicles in America”!  They are the Elantra GT, Sonata, Genesis,  Santa Fe, and Equus which also was the second highest scoring vehicle overall.  In picking winners Strategic Vision measured “love” by considering factors like customer loyalty, satisfaction, and emotional response.

Strategic Vision makes tools to monitor, and then monitors, human behavior.  When it comes to our vehicles the company’s president, Alexander Edwards, says we can fall hard.  “Hyundai owners really love their cars,” he says.  “‘Love’ should be on any brand’s internal scorecard and is the pinnacle of achievement. Hyundai’s results demonstrate its commitment to customers and in turn their loyalty.”

To read the entire Strategic Vision press release click here.